FA22 COLOR DIRECTION
Overview
Role
Color & Concept Designer
Tools
Miro, Adobe Illustrator, Vstitcher
Deliverables
Digitized color palette, Mood board, Color fabric and flow strategy, 3D croquis
Timeline
3 Months
Context
The Su22 palette was a combination of punchy coral tones and grounding gentle greens. The palette for fall needs to have synergy with the remaining colors of summer that will linger on, while also bringing renewed zest and energy for fall and the back-to-school season. The colors should be easily wearable but also unique, with the range of colors supporting transitional garments and fabrications.
Goals
Build a 6-moth neutral color palette that will support key fabrications and styles for FaHO22
Build a 3-month trend color palette for FA22, inspired by upcoming trends and seasonal concepts
Create a Color strategy to show how colors can layer over time, and important outfitting opportunities for ease of shopping
FA23 Overarching Color Direction + Narrative
Starting with the Core Colors and carryover colors from the previous season, I researched upcoming trends for Fall ‘22 with the lens of activewear, keeping in mind our seasonal fabrication and styles.
GIRLS FA23 SEASONAL COLOR PALETTE
Using my initial color and trend research as a foundation, I modified the color palette to be more youth-friendly, while maintaining harmony with the women’s palette. I picked color standards for each key color group identified, along with complimentary shades and heathers for texture. I converted the physical color chips into the digital color palette seen below.
COLOR BY KEY FABRIC PROGRAM + MOODBOARD
Next, I built the strategy around the proportion and pairings of color. I created a mood board depicting how the colors could be paired and noted which fabrications should carry which colors for the season. I communicated which colors we should be investing in, based on my trend research, analysis of the customer, and past sales history.
FA23 KEY STYLE COLOR PRESSURE TEST
I colored up 3D mock-ups of key styles in the proposed palette to align cross-functional stakeholders on the colors and key outfitting for the customer. I also built a strategy for color flow per month, highlighting when colors should enter and exit during the season, to avoid clashing or overwhelming merchandising in store and online.
